Champion has just unveiled an exciting new collaboration with iconic rap group Beastie Boys, celebrating 30 years of the outfit’s third studio album, Check Your Head.
Considered by critics as a milestone for the trio, the 20-track project was produced by Beastie Boys with Mario Caldato Jr. at the band’s own G-Son studios in Los Angeles. Most significantly, the album threw them into the limelight where they soon earned multi-platinum status for their unique sound. Centred around the group’s iconic insignia, the 17-piece collection is led by a range of signature Champion staples, including the Reverse Weave Sweatshirts. Laden with a selection of iconography from the album, additional offerings include a selection of T-shirts readied in black, white and grey hues.
Chris Haggarty, marketing director EMEA at Champion, said: “We are really excited to be able to bring this capsule to life. Champion has been at the heart of music and youth subculture since the early ‘90s and this Beastie Boys collection is a perfect way to celebrate one of the most iconic albums of that period.”
Peep the Champion x Beastie Boys capsule collection in the gallery above, and shop the range via Champion globally on December 8.
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