Changing tastes of China’s middle class drive demand for fine meat

China’s appetite for high-end foreign food is growing with imports of expensive pork cuts and other meats from Europe increasing last year and more multinational food companies investing in the world’s largest consumer market.In the first 10 months of 2021, sales of Spanish cured hams and shoulders – including Iberian and Serrano varieties – grew more than 32.96 per cent in value to be worth €17.35 million (US$19.6 million), and increased 80.8 per cent by volume, reaching 1,059.72 tonnes,…

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