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The Round Mound of Rebound did not take the roundabout way of talking about detractors of embattled beer brand Bud Light.
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While at a bar in Lake Tahoe after taking part in a celebrity golf tournament over the weekend, Charles Barkley had harsh words for those boycotting the brand due to its affiliation with the gay and trans community.
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The Basketball Hall of Famer and current NBA TV analyst took to the mic and announced at the bar that he had bought cases of beer for the crowd – and that they were Bud Light.
“’I got three cases of Bud Light,” he said while adding, “If you’re gay, bless you. If you’re trans, bless you. If you have a problem with that, f*** you!”
Barkley went further, calling those who have boycotted the brand over its social stance as “rednecks” and “a**holes.”
“Hey, lemme tell you something. All you rednecks or a**holes who don’t want to drink Bud Light, f*** y’all. Hey, y’all can’t cancel me!” Barkley said to a mixture of cheers and booing from the crowd.
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“Hey, I ain’t worried about getting cancelled because lemme tell you something, if y’all fire me and gimme all that money, I’m gonna be playing golf every f***ng day.”
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According to The New York Post, Barkley delivered similar statements on a separate night over the weekend when he purchased even more Bud Light for a crowd at the same bar.
“I got three cases of Bud Light,” he told the audience. “If you’re gay, bless you. If you’re trans, bless you. If you have a problem with that, f*** you!”
Bud Light has been under fire since partnering with trans influencer Dylan Mulvaney earlier this year for a March Madness promotion. Since then, the brand has lost its long-held top spot amongst beer sales and has been down roughly 25%.
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