In 2022, news related to Chevrolet was often focused on EV technologies, rather than gas-guzzling muscle car performance like the Camaro. In January 2022 alone, the EV Chevy Silverado and Equinox EV — a truck and an SUV, respectively — made headlines for the brand. The Equinox EV in particular may end up representing a huge new push for the brand.
Instead of dialing up a new EV with a premium price tag on an already successful model, Chevrolet has redesigned the Equinox with a new (but recognizable) body style and overall footprint, and an eye-catching $30,000 price target.
While once upon a time (and often nowadays, too), Tesla fashioned itself as an EV company that was going to bring affordable alternative transportation to the masses, the new thrust from Chevrolet might actually achieve this goal. It comes as a part of GM (Chevy’s parent company) aims to produce over one million new EVs every year, starting in 2025.
“Our multi-brand, multi-segment, multi price point EV strategy gives us incredible leverage to grow revenue and market share, and we believe our Ultium Platform and vertical integration will allow us to continuously improve battery performance and costs,” GM CEO Mary Barra told investors in November 2022 (per Engineering.com.)
These new initiatives, combined with newly freed up resources in other areas of Chevrolet’s manufacturing process, may spur on brand new innovation in the EV segment of the company’s research and production centers.
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