China’s most popular short-video app Douyin, the Chinese version of TikTok that is also owned by ByteDance, announced a new initiative on Tuesday to support domestic live-streamers who promote traditional culture, a move announced a day after the country’s cyberspace administration announced a campaign to clean up online content during the Lunar New Year holiday.The live-streaming unit of Douyin plans to invest “tens of millions of yuan in cash to help outstanding live-streamers to develop…
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