Chris Printup, Founder of LA Streetwear Brand Born x Raised, Dies Aged 42

0

Chris Printup, the founder of LA streetwear favourite Born x Raised, passed away on Wednesday morning following injuries sustained in a car accident, the brand confirmed in an Instagram post Wednesday.

Printup, affectionately known as Spanto, first conceived the idea for his brand when serving jail time in a maximum security prison.

After launching in 2013, the brand quickly became a cult favourite among the Los Angeles creative scene and began selling at the coveted streetwear store Union LA.

Soon after the brand launched, Printup was diagnosed with terminal cancer, but after undergoing four years of chemotherapy, he announced he was free of the disease in December 2022, in a post on his personal Instagram account.

Printup, who is of Native American descent, became a role model to many and was admired for his resilience in establishing Born x Raised after a tough start in life.

“I spent a lot of time in and out of the system from an early age from central juvenile hall to many years spent in the county … I decided to create a clothing brand while the last time I was incarcerated,” he told his Instagram followers in December. “I cooked up bxr [Born x Raised] while I was in the hole at supermax.”

Over the last decade, Born x Raised became a coveted collaborator to brands across the fashion industry, releasing tie-ups with brands such as Levi’s, as well as penning a multi-season collaboration with Los Angeles Football Club. The brand was also set to release a highly-anticipated Nike collaboration featuring the sportswear giant’s iconic SB Dunk sneaker in July, which has now been postponed.

Learn more:

Can Indie Fashion Compete With E-commerce Juggernauts?

Brands struggle to adapt to wholesale partners like Ssense because of their rampant discounting, which some say threatens the entire livelihood of independent fashion. But individual brands and retailers may have their own tricks up their sleeves.

Stay connected with us on social media platform for instant update click here to join our  Twitter, & Facebook

We are now on Telegram. Click here to join our channel (@TechiUpdate) and stay updated with the latest Technology headlines.

For all the latest Fashion News Click Here 

Read original article here

Denial of responsibility! Rapidtelecast.com is an automatic aggregator around the global media. All the content are available free on Internet. We have just arranged it in one platform for educational purpose only. In each content, the hyperlink to the primary source is specified. All trademarks belong to their rightful owners, all materials to their authors. If you are the owner of the content and do not want us to publish your materials on our website, please contact us by email – [email protected]. The content will be deleted within 24 hours.
Leave a comment