At Coachella, there’s an interactive staple that all attendees should make time for at some point during their weekend.
For the third year, the ever colorful and popular art installation “Spectra” made an appearance at Coachella for festival goers to see the event from new angles and perspectives.
Before the festival’s two-year hiatus during the COVID-19 pandemic, the seven-story tower made its debut in 2018, courtesy of British firm NEWSUBSTANCE. The interactive art piece allows attendees to walk a spiral ramp up the tower in climate controlled conditions.
The tower’s windows span all colors of the rainbow, which were chosen because it played well with the sunrise and sunset over the Coachella Valley.
While in years past only a “small fraction” of festival attendees were able to go into the display, entry to the display was not too much of a hassle by Sunday afternoon. The entire process from the start of the line to ascending and descending the tower only took about 15 minutes, with many photos taken in the process.
But in the Sunday afternoon heat, many festival attendees elected to relax in the tower’s shadow.
In the line, security kept a steady but calculated flow of guests entering and exiting the exhibit, reducing its internal congestion.
The air conditioning came in pockets inside of the tower, with temperatures being almost seemingly cooler the higher up one went.
As far as photo opportunities go, magenta, red and purple appeared to dominate the popularity contest, as impromptu photo shoots commonly popped up at these windows. The red-tinted windows appeared to offer the most other-worldly views, with the surrounding mountain ridges and open sky becoming almost indistinguishable from one another.
On the seventh story, the ramp ends at a 360 degree platform that provides panoramic views to onlookers.
After dark, the tower illuminates its multi-colored presence and can be seen from far and wide.
As of 2018, NEWSUBSTANCE had an agreement with the festival under which it planned to keep the structure up for over three years; however, it wasn’t immediately clear if the agreement had been changed during the festival’s hiatus.
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