Consent To Kiss: This campaign is raising awareness of unwarranted attention and sexual harassment online

When it comes to Valentine’s Day, we’re pretty inundated with marketing messages showing loved-up couples enjoying romantic breaks away, overpriced gifts and tables for two showered in rose petals but a new campaign, launched today by makeup brand Lottie London, is raising awareness for something far more important.

The brand has launched its ‘Consent to Kiss’ campaign, in partnership with UK-based sexual health and wellbeing charity Brook, to raise awareness of unwarranted attention, love bombing and sexual harassment online in a bid to educate its Gen Z audience about safe relationships.

According to Brook, two out of every 10 women aged 18-29 have experienced sexual harassment online, with one in two of these being sent unwarranted explicit images. Data also reveals that less than 45% of Gen Z said they knew where to go to report sexual harassment issues, despite this being one of young people’s top five concerns.

As part of the new campaign, 10% of sales from Lottie London’s Valentine’s collection will go to the charity, helping to provide education, counselling and wellbeing programmes to young people, as well as training to youth workers.

“At Lottie London, our core brand values are aligned towards supporting our community, by helping to foster a safe space for young people to lead their lives equipped for any challenges ahead. Our Gen Z community are digital first and we want to help them by giving them the tools and education surrounding sexual harassment online and offline.

“We are proud to be partnering with the amazing ongoing work that Brook is doing to help young people”, says Nora Zukauskaite, Global Marketing Director at Lottie London.”

Becci Shutt, Head of Education at Brook added: “Consent is fundamental to so many aspects of our lives and is the bedrock of healthy relationships and safe, pleasurable sex. That’s why we’re proud to be partnering with Lottie London this Valentine’s Day to raise awareness around consent and healthy relationships, both on and offline. By working together, we can ensure that even more young people have access to information and advice that will empower them to lead healthy, happy lives.”