Consumer rights group calls out live-streamers for violating product rules

A Zhejiang consumer rights watchdog has named and shamed live-streamers including industry heavyweight Li Jiaqi and lectured online shopping platforms such as Taobao over rules violations amid the country’s continued scrutiny of live-streaming e-commerce.The Zhejiang Consumer Council said on Thursday that while monitoring live-streaming e-commerce during the Singles’ Day shopping festival, nearly 30 per cent of broadcasters sampled and 40 per cent of their products sold failed to comply with…

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