London-based streetwear brand PICANTE has unveiled a Spring/Summer 2023 editorial, spotlighting its seasonal wears.
Nodding to the imprint’s love of food, the campaign imagery offers a first look at the label’s Americana-inspired offering against the set of a quaint Italian restaurant.
Founder’s Jude Taylor and Saam Zonoozi take a bold step into uncharted territory with their latest collection, featuring tailored garments as well as vintage-esque pieces. The lace Cabana shirt and double pleated trousers serve as statements for the brand’s first foray into contemporary attire, while a boxy fit, vintage-style checked cotton shirt brings a premium feel to the overall range.
Adding to the line-up is the return of PICANTE’s best-selling Arch design in a vintage-style cracked print. Spanning a bevy of wardrobe staples, the sought-after Fratelli design features heavily across the range—landing on hoodies, T-shirts, straight-leg sweatpants and reversible raglan sweatshirt—combined with the label’s signature sun-faded finish.
Rounded out by two 5-panelled unstructured caps, the SS23 first delivery of Fratelli pieces and knitted sweaters are available to cop now exclusively on PICANTE’s webstore.
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