Designer Jérôme LaMaar Had the Most Layered Coachella Look

For this year’s Coachella, LaMaar had his signature vibrancy–packed with references–to his Coachella looks. There were flickers of Y2K-style, which came in the form of a baby pink trucker hat by Angi Atelier; classic raver accessories, like stacks of beaded bracelets on the wrists (mixed in with his VIP band); and LaMaar’s own love of futurism, via a hulking pair Chloé snowboard goggles that stretch from ear-to-ear. Always one to explore, LaMaar notes that this year at Coachella, he was in “search of the new,” he says. “The reason why we came to the festival this year was to absorb what was happening in the culture instead of being fab with the artist passes where you’re just drinking champagne and watching everything from a screen. This was a case study to see what is happening after the pandemic.”

When getting dressed, LaMaar has a simple mantra. “Give them what they came for,” a term that an older female New York MTA bus driver once told him in his early 20s. “I was nervously expressing how I felt out of place coming from the Bronx,” they say. “That moment on the bus stays with me each time I get dressed, and is the formula for how I use my playful sense of style to fuse worlds that float through.”

This past weekend, LaMaar pulled references from the early 2000s It girls, anime, and even the Easter Bunny. “I see these places as public stages to show my form of storytelling,” they say. “Casually challenging everyone to discover their own balance of style.” Here, see how LaMaar became the most stylish–and outré–person at Coachella.