DFL and FSDL partner to bring global best practices to Indian football

Given
the
different
parameters
and
opportunities
that
stem
from
Europe
and
India,
both
parties
aim
to
gain
valuable
insights
into
the
respective
sporting
cultures
of
the
two
regions.

The
MoU
therefore
focuses
on
several
areas
of
collaboration,
possible
club
initiatives
and
exchange
of
experiences
around
fan
engagement,
as
well
as
a
strong
focus
on
leveraging
the
latest
technology
and
innovation.
The
first
knowledge-sharing
workshop
took
place
in
Frankfurt,
Germany.

Regarding
the
development
of
fan
engagement
in
India,
alongside
football
events
and
experiential
marketing
activities,
the
ultimate
goal
is
to
raise
awareness
and
find
new
ways
to
grow
a
passionate
but
largely
untapped
fanbase.

Another
key
area
is
eFootball,
with
DFL
and
FSDL
working
together
in
the
development
of
a
structure
and
commercial
model
for
the
eISL.

DFL
CEO
Donata
Hopfen
said:
“India
represents
an
exciting
emerging
market
thanks
to
the
already
rapidly-expanding
interest
in
football
and
the
active
participation
among
society
in
recent
years,
making
football
the
second
largest
sport
within
the
country.

“Therefore,
and
due
to
its
world-renowned
passion
for
sports,
India
already
plays
–
and
will
continue
to
play
–
a
significant
role
in
the
context
of
the
Bundesliga’s
international
efforts
in
the
years
to
come.

“Jointly
exploring
avenues
of
collaboration
and
working
closely
with
the
ISL
our
trusted
partner
will
not
only
benefit
Indian
and
German
professional
football,
but
more
importantly
will
be
another
important
step
as
we
support
the
growth
of
the
world’s
favourite
sport
globally.”

FSDL
Spokesperson
said:
“We
are
always
looking
at
partnerships
that
will
help
with
the
holistic
growth
of
the
Indian
football
and
bringing
best
practises
from
global
leagues
for
Indian
clubs
to
learn
from.

“The
DFL
has
been
a
strong
partner
to
FSDL
over
the
years
and
this
partnership
has
continued
to
evolve
with
a
focus
on
how
to
give
fans
the
best
experience
to
Indian
football.
We
hope
this
partnership
will
benefit
Indian
football
and
its
passionate
fans.”

Football
in
India
continues
to
grow
in
popularity,
and
German
football
has
already
forged
close
relations
with
key
Indian
football
stakeholders
in
recent
years.

Borussia
Dortmund
and
RB
Leipzig
have
established
club
partnerships
with
many
ISL
clubs,
while
the
German
Football
Association
(DFB)
also
has
an
MoU
in
place
with
the
All-India
Football
Federation
(AIFF).

Source:
FSDL
Media