After breaking a seven-year-long drought, Fremantle have draughted in some Nat Fyfe-linked reinforcements to help fans quench their thirst for finals football.
The Dockers have partnered with WA-founded brewery Pirate Life to unveil a limited edition Wharfie Draught on the eve of Fremantle’s return to finals.
Far from a clumsy crossover, though, the Pirate Life and Dockers connection runs deep within the club: Fyfe was an early investor, thanks to his friendship with high school chum Jack Cameron.
Cameron’s father Michael and Pirate Life co-founder has a long history with the club, having worked in their marketing department from 1997-2003, while his daughter Kayte spent five years at the club and his wife was one of the first administrators of The Derby Club.
Fyfe, who admitted he was a “young, naïve investor” when he first became involved with the business, said he had to pinch himself now when he thought about the company’s growth.
“You go into any bar in Australia and there will be Pirate on tap, which from humble beginnings and where it all started. It’s amazing to think that it’s grown into that,” he said.
“I think both Pirate Life and the Fremantle Football Club started from really humble beginnings. To now see both organisations at a time when there is real popularity around them and we’re starting to really drive towards the end of September and Pirate are doing great things in that space, to see real synergy and alignment in that time, I think those stories go really nicely together.”
The elder Cameron said it meant a lot to work alongside the club after they had been such an important part of his family’s life.
“To be able to come back and give a little bit back to Fremantle is really important. The long term friendships that not only my daughter Kayte, my wife and my son Jack have are a really key part of the history of our relationship and I’m looking forward to not only having some success with the beer, when we launch it but also looking forward to the success of the finals series ,” he said.
Packaged in a resplendent purple can, the draught can be purchased via the Pirate Life website, Liquor Barons and select liquor stores, while it will also be up for grabs during Fremantle’s Elimination Final clash with the Western Bulldogs.
Stay connected with us on social media platform for instant update click here to join our Twitter, & Facebook
We are now on Telegram. Click here to join our channel (@TechiUpdate) and stay updated with the latest Technology headlines.
For all the latest Lifestyle News Click Here
