Dolce Vita beauty is trending and it’s heavy on sexy, old-school glamour

It looks like we’re taking our beauty cues from pop culture history. The 1960s Dolce Vita beauty aesthetic is trending once again with celeb fans like Kim Kardashian, Dua Lipa and Jasmine Tookes leading the wave (although Kourt may see things differently, if you’ve been keeping up with the Kardashians).

The antithesis of the “clean” “minimal” and “barely there” beauty movement that’s swept social media for the past few years, it seems there’s been a mood-shift with more of us chasing all-out glamour, hedonism and “the good life”. Or, as the Italians like to call it: “La Dolce Vita”.

It’s likely why we’ve seen celebs and influencers channelling ’60s Cinecittà movie sirens like Sophia Loren and Monica Vitti. Stylish, glamorous and seductive, they epitomise halcyon days sweeping past Tuscan vineyards and Amalfi coastlines during the day, then slipping into something slinky and expensive – with their hair sexily thrown up out the way – at night.

After collaborating with Dolce & Gabbana on her “Ciao, Kim” archive edit last year, Kim Kardashian is back in Italy (this time Puglia) to celebrate the brand’s alta moda, haute couture show, and unsurprisingly, she’s leaned fully in to the dolce vita aesthetic. She wore a show-stoppingly plush chianti-coloured off the shoulder gown, with rock-sized diamonds decorating her decolletage, but her beauty look was also giving luxe. She called on her long-time hair stylist, Chris Appleton for a half-up, half-down beehive. And makeup artist, Ariel Tejada, created an ultra smoky, heavily-lidded eye with warm caramello and cioccolato tones for some sultry definition and a caffé coloured lip.

It’s not the first time Kim has lived her best Dolce Vita life. Last September she channeled old-school glamour with her (then-)milky blonde hair piled high on her head a a tight figutre-hugging black sequin cocktail dress.