Earth blonde is the grounded hair colour that signals quiet luxury

We love platinum as much as the next person, but honestly, it’s the death knell for healthy strands. That’s why we’ve spotted so many celebs tapping into “Earth blonde” territory.

The hair shade, which kicks excessive bleach in favour of a gentler approach has been gathering a fan following (including Suki Waterhouse and Sydney Sweeney), thanks to it’s more natural approach to blonde.

“Earth Blonde is a much more natural, relaxed way of going blonde,” says hair stylist and trend forecaster, Tom Smith, who coined the name. “Sitting between the border of brunette and blonde but without the rich, caramel tones of a typical ‘bronde’ this shade is closer to ‘ash’ and whispers blonde rather than shouts,” he explains.

But if you’re not normally a fan of ashy, mushroomy tones, this may be more on your level. “Mushroom blonde is a shade that has been quietly lurking on the periphery of trending hair colours for a while now, but with many blondes pushing into barbie territory, others are seeking a more muted, powdery option that signals ‘quiet luxury’ without the flatness of the more alternative ‘mushroom’,” Tom explains. It’s less ‘in your face’ and a little softer, like a grown-up rendition of baby blonde. Tom describes the shade as “subtly multi-tonal (unlike true mushroom blonde), Earth blonde has dimension and detail, without the intensity or warmth of gold, caramels or platinum.”

But although it’s easy to wear, make sure you head to a colourist you trust to get the look. “This shade is soft and flattering to wear but does require a skilled hand to achieve,” Tom warns. “It’s the polar opposite of ‘brassy’ and so yellow tones must be kept at bay,” he adds. For this, Tom recommends the Olaplex 4P Shampoo or Evo Fabuloso Platinum Shampoo “which are fantastic at neutralising the inevitable yellow tones while actually leaving the hair feeling nourished,” he says.

Here’s 4 ways to wear Earth blonde…

Fluffy waves

Sleek and lightly waved

Teased out and curly

Side-parted

For more from GLAMOUR’s Beauty Editor, Elle Turner, follow her on Instagram @elleturneruk