El Clasico: Barcelona to wear pop star Rosalia’s Motomami album logo on shirt for Real Madrid clash

For
the
second
time
this
season,
the
FC
Barcelona
shirt
is
to
be
used
to
celebrate
musical
creativity
in
association
with
its
main
partner,
Spotify.

After
Canadian
singer-songwriter
Drake’s
logo
appeared
on
the
shirt
for
the
first
Clasico
on
October
16,
the
logo
of
MOTOMAMI,
the
latest
album
by
the
most
international
Catalan
singer
of
the
moment
ROSALIA,
will
appear
on
the
players’ chests
for
the
reverse
fixture.

The
women’s
team
will
also
be
joining
this
celebration
of
ROSALIA’s
music
and
success
by
doing
likewise
when
they
play
Real
Madrid
next
week
on
Saturday,
March
25
at
the
Estadi
Johan
Cruyff.

Messi
to
Ronaldo:
The
Five
All-Time
El
Clasico
Stars
For
The
Ages
Ahead
Of
Barcelona
Vs
Real
Madrid

The
Club
and
Spotify
have
published
on
their
respective
social
media
platforms
audiovisual
content
to
introduce
the
event
to
the
fans.

One
of
these
pieces
of
content
is
a
short
video
in
which
a
groundsmen
at
Spotify
Camp
Nou
is
seen
losing
control
of
his
line
painting
machine
which
goes
on
to
draw
the
MOTOMAMI
logo
on
the
pitch.

????????????
Calling
all
MOTOCULERS
–
Gear
up,

@rosalia
is
on
our
team
this

#ElClásico.
19/03/2023

????

@Spotify
pic.twitter.com/Q0OmhrndkZ

—
FC
Barcelona
(@FCBarcelona)

March
15,
2023

One
year
of
MOTOMAMI

Spotify,
the
most
popular
subscription-based
audio
streaming
service
in
the
world,
is
transferring
its
special
place
on
the
Barca
shirt
as
part
of
the
strategic
partnership
with
the
club
that
is
pursuing
ways
to
offer
new
and
innovative
experiences
to
football
fans,
while
also
using
music
to
reach
new
audiences.

The
deal
also
offers
a
global
platform
for
artists
to
create
new
opportunities
for
connection
with
their
fans
around
the
world.

Barça
and
Spotify
have
picked
ROSALIA
because
it
is
a
year
ago
this
month
that
her
album
MOTOMAMI
was
launched,
a
record
that
has
stretched
the
boundaries
of
contemporary
music.

Her
third
studio
album
was
met
with
international
critical
acclaim,
and
among
many
other
distinctions
was
named
Best
Latin
Rock
or
Alternative
Album
at
the
65th
Grammy
Awards.

The
project
features
such
tracks
as
‘Despechá’,
‘La
fama’,
‘Saoko’ and
‘Bizcochito’,
which
has
become
an
anthem
for
the
young
generation
and
has
been
played
several
hundred
million
times
on
Spotify.

ROSALIA
was
the
top
streamed
born
in
Spanish
territory
artist
worldwide
on
Spotify
in
2022,
and
plays
of
her
songs
on
the
service
increased
by
110%
year
over
year.
In
2022
she
was
the
most
played
female
artist
in
the
city
of
Barcelona.

Limited
edition
shirts
on
sale

Spotify
and
FC
Barcelona
would
like
their
respective
fans
to
be
able
to
treasure
ROSALIA’s
appearance
on
the
shirt
forever,
and
have
therefore
created
two
limited
edition
collections.

The
first
is
one
for
which
just
1899
units
are
being
produced,
with
the
MOTOMAMI
logo
on
the
front
and
ROSALIA’s
name
on
the
back
together
with
the
number
1,
thus
honouring
this
first
anniversary.

These
garments
costs
399.99
€
and
they
will
be
available
in
men’s
and
women’s
versions
from
Wednesday
15
March
from
the
Barça
Stores
at
Spotify
Camp
Nou,
Madrid
and
T1
at
Barcelona
Airport,
and
also
via
the
club’s
e-commerce
service.

The
second
option
is
a
limited
edition,
exclusive
glow
in
the
dark
shirt,
of
which
only
22
units
will
be
going
on
sale,
11
for
men
and
11
for
women.
What
makes
them
so
unique
is
the
glow-in-the-dark
lettering.

Each
of
the
shirts
is
numbered
from
1
to
11
and
will
be
signed
by
the
players
who
start
the
respective
Clasico
matches.
Each
jersey
costs
1999.99
€
and
they
will
go
on
sale
from
Wednesday
15,
only
via
the
club’s
e-commerce
service.

Strategic
partnership

The
alliance
between
FC
Barcelona
and
Spotify
began
on
July
1
of
last
year
as
part
of
the
Club’s
strategic
goal
of
proactively
sourcing
partners
that
share
its
own
defining
values
and
philosophy,
while
also
maintaining
its
world-leading
position
both
on
and
off
the
field
of
play
in
an
increasingly
more
competitive
environment.

Statement
by
Juli
Guiu,
vice-president
of
the
Marketing
Area
for
FC
Barcelona:
“Yet
again
our
collaboration
with
Spotify
has
taken
things
to
the
next
level.

“Seeing
such
a
renowned
artist
as
ROSALIA
on
the
beloved
Barça
jersey
is
a
wonderful
surprise
for
our
fans
around
the
world.
Music
and
football
form
a
special
partnership
with
a
long
future
ahead
of
them
and
we
are
happy
to
add
another
chapter
to
the
story
alongside
the
world’s
most
popular
music
streaming
platform,
Spotify”.

Statement
by
Marc
Hazan,
Spotify
VP
Partnerships:
“We’re
honoured
to
give
up
our
space
on
the
FC
Barcelona
shirt
to
celebrate
ROSALIA
–
the
most
streamed
Spanish
artist
on
Spotify
in
2022.

“It’s
a
chance
to
continue
the
celebration
of
our
unique
partnership
with
FC
Barcelona
and
continue
to
bring
the
worlds
of
football
and
music
together.”