Elon Musk makes fan-created ‘X’ Twitter’s new logo in abrupt change

By Vlad Savov | Bloomberg

Elon Musk has changed Twitter’s logo, replacing its signature blue bird with a stylized X as part of the billionaire’s vision of transforming the 17-year-old service into an everything app.

It only took 24 hours. Late on Saturday, Musk invited his 149 million followers to suggest an X logo, then chose one of the designs and made it the company’s new brand identity on Sunday. The X is now the social platform’s home page logo, Musk’s profile photo and even part of loading animations. He confirmed in responses to followers that he intends to adopt it as an interim design, which “probably changes later, certainly will be refined.”

The graphic was later projected on Twitter’s San Francisco offices and adopted as a background image by Chief Executive Officer Linda Yaccarino, who tweeted her support and a photo of the multistory X.

While crowdsourcing the logo, Musk changed his profile information to read “X.com,” a web address that now redirects to corresponding user pages on twitter.com. The move is part of a broader overhaul that will see all familiar “Twitter” and bird branding stripped away, he said.

Twitter’s blue insignia is recognized far beyond the boundaries of the social platform: websites and apps have for years provided sharing tools to tweet directly, and the logo has been imprinted in US history thanks to the proclamations of former US President Donald Trump on the service.