Earlier this week, Musk posted on Twitter that “ads are too frequent on Twitter and too big,” adding that both these issues will be resolved soon. Expanding his idea into a thread, Musk later added that “a higher priced subscription that allows zero ads” is also in the pipeline.
Also, there will be a higher priced subscription that allows zero ads
— Elon Musk (@elonmusk) January 21, 2023
At the moment, a Twitter Blue subscription cuts the number of ads you see in half. There is no word when this promised ad-free tier of Twitter Blue rolls out, but it doesn’t sound like a particularly appealing prospect from a user perspective. To start, Twitter Blue already seems like an expensive purchase. An even more expensive tier that merely removes the ads doesn’t really appear to hold much value, if the only benefit it offers is block all ads.
Musk had reportedly planned to charge as much as $20 per month for Twitter Blue initially, but sanity prevailed and he eventually settled on the current $8 monthly fee. The long-term outlook appears to be that Twitter is facing financial challenges right now, but Musk’s hardcore demands aren’t going down east. On the business side of things, Musk seemingly views Twitter as a cash-grab that will help him pay off over $13 billion in debt to banks, but at the expense of a degrading user experience, unless users pay up.
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