It is unknown when this permanent shift into dark mode will start. However, what is known is that this decision has been one of many controversial proposals that Musk has revealed since the X rebrand commenced. While the acquisition of Twitter by Musk was already filled with controversy, the fast speed of its transformation into X has been labeled by some analysts as a massive mistake. This is due to the fact that Twitter has become a part of the worldwide culture, and transitioning out of that at such a rapid pace seemingly spells out disaster.
“It took 15-plus years to earn that much equity worldwide, so losing Twitter as a brand name is a significant financial hit,” one branding expert recently told Bloomberg.
Not only that, but there is a likelihood that legal issues could be facing X Corp. as they turn Twitter into X. A 2017 patent from Meta has recently resurfaced that involves a product named X made for social networking. Furthermore, the removal of Twitter signage this past week was halted by San Francisco police due to the curb work being unapproved by the city, which could lead to fines.
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