A Twitter rebrand would be a remarkable move, but it won’t stray too far from the company’s current corporate structure and Elon Musk’s own career. Twitter now operates under the aegis of X.Corp, its new parent company. Unsurprisingly, the yet-to-be-revealed new Twitter logo will be representative of that.
— Elon Musk (@elonmusk) July 23, 2023
Musk has explicitly expressed his fondness for the letter X and even shared a brief graphical representation in which the Twitter bird logo is seen vanishing away and an X appears on the screen. Decades ago, Musk was also a core part of the X.com team, which subsequently created PayPal.
Change default platform color to black
— Elon Musk (@elonmusk) July 23, 2023
While the rebrand seems like an interesting idea, Musk has deeper changes on his mind. Replying to a Twitter user, Musk confirmed that the rebranded Twitter platform will run off the X.com domain. While Twitter was quick to christen all social posts as tweets, Musk hasn’t dished out what X.com posts will go by so far. Probably, “Deus X,” according to one of Musk’s tweets.
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