Exclusive: South Korean Multi-Hyphenate B.I Teams Up With Ojeito for Collab Go-Bags

South Korean multi-hyphenate B.I has partnered with Ojeito to deliver a pair of limited-edition go-bags in connection with his new album, Love or Loved.

Ojeito is known for its signature, highly functional go-bags, and B.I’s take on the company’s flagship product offers a distinct look that sets his collaboration apart. The drop will consist of a smaller version of the go-bag, and a larger design that benefits from detachable clasps and military-grade webbing.

“This collaboration was an amazing opportunity for me to show my creativity in other fields other than music,” said B.I of the collab. “I was blessed this time to work with ojeito and Arena Embroidery, who guided me in the right direction to be able to create a piece that is both fashionable and functional. I had so much fun, because they were able to bring all my ideas to life with the utmost quality. Please look forward to more of our drops because I’m absolutely psyched to share the results of our hard work with the world.” 

The collaboration between B.I, who formerly served as the frontman of boy band iKon, comes as the rapper-singer-songwriter-producer is making waves across TikTok with his latest single, “BTBT.” The song has benefitted from a dance challenge, and has amassed 284 million views on the platform.

Check out pictures of the two Ojeito and B.I go-bags below. The products will drop exclusively here on August 30, and will retail for $95 for the small bag and $175 for the large one.