We’re not sure who asked for this, but nevertheless, Victoria Bitter has once again expanded its products from beer to beauty.
While ‘a hard-earned thirst needs a big cold beer, and the best cold beer is Vic,’ VB has decided to offer blokes around Australia a new way to reward themselves after a day on the tools — with its essential grooming products for men.
The VB For Men range comes about two years after VB launched its very own fragrance, named aptly, Thirst – A scent by VB.
Back then, VB teamed up with leading perfumers to create a “big, bold scent” mixing premium oil with the essence of Aussie hops, the same ones used in its beverages.
And, why stop there?
The brand’s latest product range, containing freeze-dried VB, is designed to “refresh, relax and restore,” and includes an “exfoliating scrub to wash away the dirt and grime from the work site, a bath frothy to soak hard-working muscles and a face moisturiser to restore the skin after it’s knocked off for the day”.
VB marketing manager, Marc Lord says the VB for Men range gives blokes all the tools they need to avoid using their partner’s products and start a grooming regime of their own.
“The products have been designed to make grooming simple and accessible; from men new to the category through to those who know their scrubs from their serums,” he said in a release.
Former NRL star Beau Ryan says he tried all the products “for the good of my fellow men”.
“The VB face mask is the winner for me,” he says.
“They’re man-sized and built to fit a head as big as mine! Better yet, they’re shaped for beards with a detachable bottom half.
“One might even suggest this masterful design has sipping an ice-cold stubby in mind.”
While the brand has been focused on grooming, beforehand, it stepped away from beer for a different kind of brew. In 2019, VB launched a special range of tea to celebrate the Ashes series, helping sleep-deprived Australians stay warm during those late nights watching our lads retain the urn in England.
The tea, which was best served warm, was VB-like in taste and smell – but contained zero alcohol.
The grooming kit is available from the VB store and Chemist Warehouse.
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