FIFA World Cup 2022: 32 million Indians watch Lionel Messi create history for Argentina on digital platform

JioCinema
heralded
a
new
dawn
in
the
digital
spectrum
as
a
monumental
32
million
viewers
tuned
in
to
the
application
to
watch
the
thrilling
FIFA
World
Cup
Final
between
Argentina
and
France
on
Sunday
(December
18).

FIFA
World
Cup
2022
Stats:
Goals,
Red
Cards
and
more;
All
you
want
to
know

The
highly-anticipated
match
turned
out
to
be
one
of
the
most
exciting
matches
of
all
time
as
Lionel
Messi-led
Argentina
lifted
the
trophy
for
the
first
time
since
1986.

110
million
viewers
in
India
watched
FIFA
WC
digitally

Over
110
million
viewers
consumed
the
content
on
digital,
making
India
one
of
the
highest
digital
viewership
markets
for
the
FIFA
World
Cup.
On
the
back
of
nail-biting
contests
and
riveting
upsets,
the
FIFA
World
Cup
Qatar
2022
held
India’s
attention
with
a
mammoth
40
billion
minutes
of
watch
time
being
clocked
across
Sports18
and
JioCinema.

Hugo
Lloris
denies
retirement
talks
after
World
Cup
final
defeat

JioCinema
continued
to
be
the
No.
1
downloaded
free
app
on
iOS
and
Android
throughout
the
tournament.

The
app’s
rapid
rise
is
attributed
to
the
ever-increasing
preference
of
consumers
to
watch
the
action
on
smartphones
&
connected
TVs
in
India.
JioCinema
enhanced
viewers’ live
experience
with
a
never-seen-before
Hype
Mode,
empowering
fans
with
unique
offerings
at
their
fingertips
during
a
live
match.
It
included
a
multi-cam
view
of
the
match,
trivia
and
stats
in
real-time,
and
a
Time
Wheel
that
allows
viewers
to
relive
an
unforgettable
moment.

The
solid
digital
viewership
of
the
event
was
supported
by
wide
availability
on
multiple
OEM
and
CTV
platforms
such
as
Jio
STB,
Apple
TV,
Amazon
Firestick,
Sony,
Samsung,
LG,
and
Xiaomi,
among
others.
CTV
viewers
watched
the
world’s
most
prestigious
football
tournament
in
UHD
4K
for
the
first
time
ever
through
JioCinema.

Truly
World
Class
Expert
Panel

“We
promised
to
give
consumers
easy
access
to
the
world-class
presentation
of
the
FIFA
World
Cup
Qatar
2022,
and
on
the
back
of
that,
the
tournament
became
the
most-watched
global
sports
event
on
digital
where
India
has
not
participated,”
said
Viacom18
Sports
CEO
Anil
Jayaraj.

“This
demonstrates
the
power
of
digital
and
the
preference
viewers
and
fans
have
shown
to
consume
their
favourite
events,
which
will
now
see
Paris
Saint-Germain
teammates
and
FIFA
World
Cup
Golden
Boot
winner
Kylian
Mbappe
and
FIFA
World
Cup
and
Golden
Ball
winner
Lionel
Messi
join
forces
in
the
Ligue1.”

Fans
were
treated
with
a
world-class
studio
on
Sports18,
and
JioCinema
adorned
by
an
All-Star
roster
of
World
Cup
heroes,
including
Wayne
Rooney,
Luis
Figo,
Robert
Pires,
Gilberto
Silva
and
Sol
Campbell.

Not
just
fans
but
brands
that
partnered
with
the
world’s
most
prestigious
football
tournament
on
JioCinema
and
Sports18
garnered
recall
like
never
before.
Over
50
brands
across
e-commerce,
banking,
financial
services,
auto,
fashion,
hospitality
and
fintech
leveraged
the
quadrennial
showpiece’s
potential
to
reach
their
audience.