Floral scents are sometimes considered to be a bit middle of the road and traditional. But it could just be that florals don’t suit everyone. And, of course, if your scent overwhelms you or the room each time you wear it, it’s definitely not going to be for you. We often hear complaints that florals are too cloying, too sweet, too girly… But those are the florals of old. There is a market for people who just want a straightforward “basic” floral, but this olfactory family has evolved and can now be beautifully complex. By eschewing an entire group of fragrances, you risk end up missing out on something quite fabulous. As someone who gravitates towards leathery scents, I am also speaking to myself.
This new line of florals is worth trying. Take Jo Malone London’s Highlands Collection, for instance, inspired by wild flowers in Scotland. Peonies have been given a shot of cedarwood by Floral Street, Gucci Bloom has a heart of jasmine and rose, but is grounded by patchouli, Roads’ Flower Mountain has a liquorice accord… and so on. So don’t discard the new florals. They are much more inspired than those of old.
1. The Merchant of Venice Rosa Turchia £65, harveynichols.com
2. Louis Vuitton Pacific Chill £235, louisvuitton.com
3. Roads Flower Mountain £120, roads.co
4. Diptyque Ilio £107, spacenk.com
5. Jo Malone London Mallow On The Moor Cologne £58, jomalone.com
6. Gucci Bloom Eau de Parfum Intense £130, johnlewis.com
7. Loewe Perfumes Aire Anthesis £118, loewe.com
8. Chloé Nomade Jasmin Intense £66, chloe.com
9. Altra Jasmin £168, farfetch.com
10. Floral Street Wonderland Peony £68, sephora.co.uk
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