Gates said he and other Toyota dealers are eagerly awaiting the arrival of the Grand Highlander, a larger three-row crossover that will debut at next month’s Chicago Auto Show. He said it will allow Toyota dealers to keep customers with growing families who aren’t interested in a minivan but have outgrown the current Highlander.
“Our Highlander isn’t big enough” for some families, and the body-on-frame Sequoia large SUV may not fit everyone’s tastes, he said. A larger three-row crossover is “long overdue, and customers can’t wait for it to get here.”
An unabashed fan of the brand and the way it works in partnership with its dealers, Gates said he wants to concentrate on getting new dealers involved and invested in the dealer council process.
“I would love to get younger dealers involved in dealer council because it is vital,” Gates said. “We don’t need guys that are 70 years old on dealer council — we need 30-year-old dealers. And so that’s one of the things I hope to be able to do, is convince men and women to get involved in dealer council.”
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