Fox red hair is the feline shade that gives literal vixen vibes

We’ve spotted a shade that’s perfect for the slope down toward autumn. Fox red hair is as flirty and feline as it sounds and it’s openly picking up momentum amongst girls in the know.

Like it’s name suggests fox red hair mimics the slinky, rust-coloured red of a fox’s coat. It sits perfectly between golden copper, fiery red and medium brunette. And alongside offering up a whole dose of sultriness with its vixen-inspired colour palette, it’s also beautiful, warm, rich and cosy, ready for when autumn hits. In the meantime, the fiery shade can hold its own when lit up by what’s left of the summer sunshine.

We love the versatility of fox red hair, it can add some subtle or statement impact, depending on how much you want to play up those russet tones.

The latest celeb to join the pack is Emily Ratajkowsi, she debuted a new fox red hair colour last week after switching out her brunette shades for something a little spicier. And she credited Kerastase’s Chroma Absolu for keeping her hair healthy throughout the colouring process.

The beauty is that even though it brings more vibrancy, the brunette base help to ground the colour and keep it feeling wearable and low-key versus hi-vis reds. And, it looks great on all skin tones, too. You just have to pay attention to undertones and tweak the temperature to you – whether you want warmer, orangey-copper tones or a cooler scarlet coming through.

And, despite its high-maintenance reputation, leaning into a more muted red with a darker brunette base means the upkeep can be kept more minimal. You can maintain the shade with colour depositing tints like Moroccanoil’s Color Depositing Mask in Copper, Wella’s Color Fresh mask in Copper Glow, DP Hue’s Gloss in Copper and TRESemme’s Color Enhancing Hair Mask in Warm Red that add a fiery (and foxy) glow to brunettes without expensive regular salon visits. Although, it’s a good idea to head to your colourist for the initial colour consultation and shade switch, as well as advice on what tones to use to maintain it at home.

Here’s 4 more ways to wear fox red hair…

Fox red bob

Fox red curls

Fox red waves

Fox red blow dry

For more from GLAMOUR’s Beauty Editor, Elle Turner, follow her on Instagram @elleturneruk