Despite not winning her series of Big Brother when it was broadcast on Channel 4, Alison shot to fame following her short stint on the show.
However, insiders have claimed Alison is “freaking out behind the scenes” after being “inundated” with new job offers.
“Alison is definitely ITV’s new queen of TV and while many are surprised Holly isn’t being lined up for the Big Brother job, it’s a no-brainer to give it to Alison,” a source told Closer.
“She’s been really shocked to be this in demand at this point in her career and ITV is determined for her to become their next big star, and they want to strike while the iron is hot.”
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