Dealers, their partners and providers, have challenges accessing their CRM data in a timely, robust manner. What dealers are demanding is functionality that a CRM can’t deliver – but a Customer Data Platform (CDP) can. The road from being CRM-dependent to full CDP implementation will take time and investment. But dealers can start now by asking the right questions.
5 Key Takeaways:
This article surfaces those questions, along with actionable steps to take toward a CDP future. Topics discussed include:
- The importance of safeguarding dealership data
- Complying with new FTC Safeguards Rules (re: auto dealerships)
- What to look for in a vendor who can best leverage dealership data and integrate/clean up first-party dealership data
- The critical need for daily defection data
- Why proven data management and secure data-access experience are essential qualities for any CDP partner vendor under consideration for your business.
Stay connected with us on social media platform for instant update click here to join our Twitter, & Facebook
We are now on Telegram. Click here to join our channel (@TechiUpdate) and stay updated with the latest Technology headlines.
For all the latest Automobiles News Click Here
Denial of responsibility! Rapidtelecast.com is an automatic aggregator around the global media. All the content are available free on Internet. We have just arranged it in one platform for educational purpose only. In each content, the hyperlink to the primary source is specified. All trademarks belong to their rightful owners, all materials to their authors. If you are the owner of the content and do not want us to publish your materials on our website, please contact us by email – [email protected]. The content will be deleted within 24 hours.
