One of the key factors that keeps Gen Z from Android is iMessage, or to put it more accurately, the blue bubble privilege. Apple’s messaging service has an unprecedented chokehold in its home market, and the company has made sure that the iMessage privilege really stands out while disparaging Android. The best example would be the hated green bubble scenario, which arises when an Android smartphone user pops into an all-iPhone messaging chain. But it’s not just the color disparity here that makes Android phones seem less desirable. Interactive features like message reactions also go for a toss when an Android user enters the conversation, defaulting to the ancient SMS format instead of the more feature-rich iMessage system.
Google has been pushing for a solution with Rich Communication Services (RCS), but Apple has yet to oblige, and likely never will. Such is the dislike for the green bubble that Android users have been ostracised from messaging groups and some even describe it as a red flag while looking for a suitable date. Experts talking to the Financial Times point out that the combined effects of a convenient ecosystem and the iMessage lock-in will only boost Apple’s growth in the coming years, especially the Gen Z segment. Android suffers from fragmentation, and the same goes for sister operating systems like WearOS and ChromeOS, as each partner brand targets various price points with their respective devices and delivers a non-coherent experience.
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