Giants and Burger King Celebrate Partnership Renewal with Special Booth at DreamHack 2023 – Spain’s News

Burger King Spain strengthens its commitment to esports by renewing its sponsorship agreement with Giants Gaming. The leading restaurant chain continues for another year as official global partner of the club and will once again be present on the team’s shirt. This renovation is accompanied by a special stand at the Dream Hack Valencia 2023in which both Giants and Burger King will be present with a exclusive space at one of the world’s most popular gaming events.

At this stand, designed for the total enjoyment of its followers, there will be computers, consoles, a car simulator, a ball pool and a shop. will also be held fan meeting with streamers and professional players from the Malaga organization. At DreamHack, Giants’ professional League of Legends team will battle two days of Super League, the main esports competition in Spain, in face-to-face format with the public. In addition, during the event, all fans will be able to see first-hand a exclusive product designed to celebrate this agreement and of which there are only about twenty units. The DreamHack is one of the most popular gaming and content creation gatherings in the world. Valencia hosted two editions in 2022 and attracted more than 135,000 visitors.

Burger King has become one of the Giants’ main partners since joining the organization in 2022. The chain has been present at major events for the esports company, such as its debut in the Valorant Champions Tour, with exclusive t-shirt included; the presentation of League of Legends roster; special physical events held in Home of Giants; or activations with content creators, among other great launches. They have also designed product together, such as gaming chairs and peripherals.

how have you seen, @burgerking_es will continue with us and we will celebrate them in style at DreamHack Valencia 2023 with many surprises ????

????https://t.co/cXV9Yg4nsi#WeAreGiantspic.twitter.com/R7NBWueWXn

— Giants (@GiantsGaming) June 21, 2023

Both companies will give continuity during this year to the work they have done when it comes to create formats and generate new content, also when it comes to offering fans the best experiences in the universe of competitive video games. The renewed alliance with Burger King® is reflected in a singular way in the Valorant Champions Tour (VCT), the international competition of Valorant in which Giants is together with thirty of the best clubs in the world. In addition to the projection of being at this renowned event, with matches that exceed 250,000 spectators, both organizations will design specific content around it. On the other hand, the restoration brand will be projected, in addition to the Giants jersey front, on social networks and the different broadcast channels of the club, players and creators. The Giants network and its components on digital platforms exceed 30 million followers.

Paul CanosaChief Commercial Officer (CCO) of Giants, highlights: “For Giants, expanding the agreement with Burger King strengthens us in the long-term partnership model that we are building If we want to continue in the elite of esports at a European level, we must have the leading brands and, jointly, create the content that best connects with gaming and esports fans.”

For his part, Claudia AcostaMarketing Director of Burger King® Spain, affirms: “Without a doubt, our clear commitment to the gaming sector, in which we began our journey a few years ago, was consolidated with our union with the Giants last year, a commitment that we want to maintain and in which we will deepen to continue supporting the sport. We are convinced that the future of sport includes digitization and hand in hand with this great company we will continue to generate unique and special experiences for our clients”.