Gohar World and Super Yaya’s Flower Bouquet Bags Are a Stylish, Summery Treat

When Nadia and Laila Gohar launched the first collection of their surrealist home brand, Gohar World, one object, in particular, kept flying out of stock. It was a baguette-shaped bag in black silk, meant to fit the precise measurements of the bread loaf—and the bread loaf only. 

The sisters soon realized they were on to something. “We are very into these very singular use objects that are in no way, shape or form necessities, but we think that they sort of make life a little bit more exciting,” Laila tells Vogue. So, from their Chinatown studio, they began dreaming up a new variation of their cult design.

Several, in fact. This week, Gohar World released their next set of hyper-specific stylish carriers in collaboration with Super Yaya, the brand of Lebanese-born, Cote D’Ivoire-raised designer Rym Beydoun. Two are dedicated solely to flowers: one, for larger bouquets you’d gift at a dinner party; the second, for a smaller collection of stems you might source on a trip to the grocery store to place in a little vase at home. A third serves as a bottle bag for wine, and finally, there’s a colorful picnic basket. “They all fit well within that universe,” Laila says.