Gold Massages And More Are Some Of 2023’s Top Spa Trends

You just may want to take the “gilt trip” this year.

From gold massages to organic spas – spa booking site SpaSeekers.com has released their 2023 Spa Trends Report, which reveals the trending spa treatments and experiences that are set to dominate the industry in the year ahead.

SpaSeekers.com analyzed internal booking data as well as consumer search data to reveal the treatments and experiences that are seeing the biggest increase in demand.

Up by 91% are crystal healing massages. An alternative treatment, this type of massage involves placing various healing minerals and crystals around clients, so that they can benefit from the healing properties of the crystals while receiving their relaxing massage.

According to the research, unique massage treatments are set to be extremely popular with consumers in 2023, with traditional Turkish bath massages up 85% and gold massages (a massage carried out using 23-karat gold, giving the skin a dewy glow) also up by 84%. Ayurveda massages ranked in ninth position, with searches for the traditional massage, which uses specific warm oils to restore the body’s balance, up by 50% in the last year.

The most popular facial treatments in 2023 are lymphatic drainage facials (+83%) and light therapy facials (+49%). Light therapy facials use LED light technology to improve the skin’s texture, with fans of the treatment benefitting from reduced inflammation and acne. Lymphatic drainage facials are known to bring about similar benefits, as well as improving puffy and dull skin, with the treatment involving lymph drainage massage techniques to drain toxins from the skin.

Sound baths, colonic hydrotherapy and salt saunas all also featured in the top trending treatments of this year, with searches having increased by 83% for each. Sound baths offer participants the opportunity to be bathed in sound as a form of meditation and relaxation, which has exploded in popularity and is now offered in many spas as a result.

Salt saunas are also a top pick, which differ from a traditional sauna due to their softer heats, lower humidity and injection of salt; they are known for improving the respiratory system and skin.

Immersive spas are set to be the most popular spa experience of 2023, with searches for the unique style of spa up by 566%. Immersive spas, which also have over 1.6 billion views on TikTok, use technology to immerse visitors, to make them feel as if they’re in the natural world – from bathing in a storm, complete with lightning and thunder, to relaxing in a pool by a waterfall.

Other unique spa offerings which ranked in the top ten trending experiences were dog-friendly spas – with people searching for doggy spa breaks 50% more than last year. Though only a few select spas currently offer the experience, it’s clear that the demand is there among consumers looking for spa experiences — with a twist. That’s good news – if Fido wants a facial!

For more about my Wanderlust and wellness travels, please Follow me on Instagram at @DebbiKickham.