Google Glass for the enterprise (now canceled)
Google is notorious for launching new efforts and then shuttering them relatively soon after, and apparently, the company’s lack of commitment may have led to one Senior Director’s departure.
In 2023 alone, Google ended support for various services and products. At the tail end of 2022, Stadia became one of the darker shadows on the company’s habit, with Google ending its cloud gaming service before it reached its fifth birthday.
Due to “recent changes” in leadership revolving around Google’s augmented reality efforts, along with Google’s “unstable commitment and vision,” Mark Lucovsky has confirmed he is leaving his position at the company. Lucovsky was formerly the Senior Director of Engineering responsible for “OS and Software Platform for AR and XR devices.”
Google has been working in the augmented reality sphere for quite some time, with its first Google Glass product seeing the light of day in 2013. Google ended consumer sales in 2015. And in 2023, the company ended sales for enterprise customers as well, after bringing the product back in 2017.
Project Iris’s cancellation was apparently due to several factors, including Google’s inability to come to terms with an actual goal or design, leading the team behind the project to keep changing gears. Plus, the departure of Clay Favor, who had led Google’s AR efforts up to that point and had been with the company for nearly 20 years, did not help.
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