This new feature by Google is a potential response to the sudden explosion of AI tools being implemented across all sorts of apps and other use cases. Google has already incorporated its own generative AI model into Google Docs, where users can work with AI built directly into the word processor. Google Search, the company’s most well-known and popular feature, could at some point potentially be replaced by more advanced generative AI models as well.
However, the new search feature being added to Gmail on mobile isn’t the same as generative AI models. Unlike AI, which aims to mimic human intelligence, machine learning uses algorithms to make fairly straightforward predictions based on the data that’s been analyzed. While AI and machine learning are not the same, Google rolling out the new feature to Gmail could still be a response to both users and shareholders who see AI as the next big thing in tech. In its announcement of the new search function, Google called it a “highly-requested feature.” Whether this new tool is a response to industry trends or a long-planned project (or both), it doesn’t really matter for mobile Gmail users. Either way, using machine learning, you can now find the emails you’re looking for more quickly and efficiently.
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