Grab You Sunglasses, It’s The New Genesis GV80 Coupe Concept

Genesis has revealed a sporty new SUV called the GV80 Coupe Concept – and before we go any further might I suggest you grab some sunglasses?

That radiant new paintwork is called Magma and I actually think it looks pretty great. So too does the blank suede interior with orange detailing on the stitching and seatbelts.

Genesis says this concept is inspired by the X Speedium Coupe Concept from 2022, and you can expect an updated version of the current GV80 SUV to be offered with a similarly sloping roofline.

What probably won’t make mass production are the bucket seats, carbon fiber roof and rear strut brace, which look great but aren’t the most practical options for a family SUV. Instead you should expect to see a more conventional five-seat layout.

That said, the exterior looks like the real deal and Genesis is expected to reveal a production version of the GV80 Coupe later this year. That car will likely be powered by the same 2.5-liter gas and 3.0-liter diesel engine options available to current-generation GV80 buyers.

Genesis isn’t giving away much, but says the concept “adds a new facet to the Genesis brand,” adding: “It emphasizes the duality of the Genesis brand by showcasing the contrasts and juxtaposition that live within the athletic and elegance parameters of Genesis’ design philosophy.”

In plain English, this is Genesis hoping to attract SUV buyers looking for a sportier option than the current GV80. Although compromising headroom for second-row passengers, the SUV coupe is a niche already offered by Porsche with the Cayenne Coupe and Audi with the Sportback variants of its Q3 and A5.

Further pushing home its intentions to offer a sportier SUV, Genesis chief creative officer Luc Donckerwolke said: “Over the past seven years, we have added more lifestyle-oriented models to the portfolio, such as our GV80 and GV70 SUVs. Now we are pushing the envelope with more emotional cars that elevate Genesis’ performance and dynamic attributes.”