The rapid change in electric vehicle technology is driving more people to dealerships, for advice, education and peace of mind. When the product is new and different, buyers are more likely to work with trusted local experts and to purchase extended warranty coverage to protect themselves from perceived risk.
The first generation of EV shoppers did all their own research and came in knowing what they wanted to buy and what to expect. This is changing as EVs become mainstream. The expectation today is that dealers can provide the same level of information and accuracy to a nervous buyer as they could about a traditional gasoline car.
At the same time, other technology shifts threaten to move consumers further away from dealerships. As online ordering and home delivery become the norm rather than the exception, dealer teams need to adapt their customer-centric approach to meet the changing expectations of their customers.
As an industry, we’re on the knife’s edge. Dealers can either embrace a customer-centric approach to EV sales, taking advantage of mainstream buyer desires to work with a dealership to help them make informed choices, or they can back away and lose their close and trusted consumer relationships.
What does it look like to be customer-centric in the age of EVs? It means a lot of things — including a lot of what your dealerships is already doing because, after all, EVs are still vehicles — but you’ve got to start somewhere on the differences, so here are three tactical suggestions.
Stay connected with us on social media platform for instant update click here to join our Twitter, & Facebook
We are now on Telegram. Click here to join our channel (@TechiUpdate) and stay updated with the latest Technology headlines.
For all the latest Automobiles News Click Here