A release for the brand said: “We are excited to announce the launch of Pleasing, a life brand that moves to wherever there’s something Pleasing to be found. Founded by Harry Styles in 2021, Pleasing’s mission is to bring joyful experiences and products that excite the senses and blur the boundaries.
“We take inspiration from the way nature adorns itself and the multitude of unique identities in our community. We believe by exploring the contradictions around and within us, we dispel the myth of a binary existence.
“The first-ever drop of Pleasing, Perfect Pearl, includes four Nail Polishes ($20/ $65), an Illuminating Serum ($35) and the Pleasing Pen ($30), a dual-ended Eye Serum and Matte Lip Oil.”
Harry was also recently been pictured wearing merchandise with ‘Pleasing’ plastered all over it. Adding more fuel to the fire, GQ’s style editor, Zak Maoui, shared an image of ‘Pleasing’ posters on the streets of London.
As of now, the company is named ‘PLEASED AS HOLDINGS LIMITED’, though that also might change as time progresses.
Online fans have been elated by the news. One person wrote: “PERFUME AND COSMETICS?? SHUT UP RN OH MY GOD IM SO EXCITED. HARRY MAKEUP LINE??? EVERYONE SCREAM AND SHOULT AND MANIFEST WITH ME OR ELSE.”
Others have said Harry can happily “take my money”.
‘Pleasing’ is released in the US on 15th November. We’ll keep you posted on a UK release date.
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