Here’s A Sweet Way To Celebrate Pride

The L.A.-based Coolhaus created a special treat that comes with a moving history lesson. Here’s what you need to know about the Love Out Loud Ice Cream Sammie.

First, meet the founder

Natasha Case founded Coolhaus in 2009 with Freya Estreller, launching the company out of an old postal van at Coachella Music Festival. The ice cream was a viral hit that helped eventually push the project onto a national stage. The goal was to create better quality, distinctive ice cream treats while supporting causes which felt passionately about.

According to the company’s official bio, Natasha is devoted to leading Coolhaus’ social mission of inspiring the next generation of women and LGBTQ founders, entrepreneurs, and creators of diverse backgrounds to feel empowered to turn their dreams into realities in an equitable environment. Natasha has partnered with Black Girl Ventures to create ice cream to raise funds for entrepreneurial grants, and she is committed to teaching courses and frequent public speaking engagements to push the envelope for the next generation.

Her efforts have garnered plenty of well-deserved attention, including making the Forbes 30-under-30 list in 2016.

A cool history lesson

Beyond the absolutely adorable and totally delicious appeal of the Love Out Loud confection — cheesecake ice cream with a sweet strawberry swirl, sandwiched between rainbow confetti sprinkle cookies — there’s a important bit of history that’s shared.

Each sandwich is wrapped in hand-drawn illustrations honoring the fight for LGBTQ rights featuring homages to Marsha P. Johnson and the Stonewall Riots with the intention of honoring the transgender women of color who are often disregarded in stories of queer history.

According to the National Women’s History Museum, Johnson was one of the most prominent figures of the gay rights movement of the 1960s and 1970s in New York City: “Always sporting a smile, Johnson was an important advocate for homeless LGBTQ+ youth, those effected by H.I.V. and AIDS, and gay and transgender rights.” Her life ended tragically in 1991 when she was just 46 and friends strongly suspected foul play. Read more about her life on the museum’s website.

This sweet homage in the limited edition treat from Coolhaus goes along with the company’s $25,000 donation towards GLAAD’s culture-changing work to accelerate acceptance.

The Love Out Loud ice cream sammie is available nationwide through DoorDash, as well as shipping directly from Coolhaus.

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