Throughout its history, Star produced several popular models, leveraging the fact that, while Yamaha was a Japanese company, its bikes were designed and produced in California, appealing to riders looking for American-made machines (via Timeless 2 Wheels).
Things were going well, until they weren’t. According to Ultimate Motorcycling, the 2008 to 2009 recession saw a massive drop in motorcycle sales, and while the market leveled out over time, touring bikes in particular struggled to reclaim their pre-recession business. Younger buyers came to the dealership with concerns that worked against touring bikes’ strengths: lightness, fuel efficiency, and practicality in a city setting (via Yahoo Finance).
Yamaha changed with the times, ditching the Star brand name, and, in 2016, brought its designs back under its umbrella. It still continues to produce a number of bikes, but the Star Venture and the Star Eluder will no longer be counted among them.
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