Spark by Hilton falls under what Hilton calls premium economy.
McLean, Virginia-based Hilton Worldwide has added a new brand to its portfolio that it says fills a traveler void.
Spark by Hilton falls under what Hilton calls premium economy.
“In looking at the economy category, we saw a segment that has grown dramatically, but lacks consistency, providing us an opportunity to deliver on the needs of this under-served segment of travelers,” said Matt Schuyler, Hilton’s chief brand officer.
Spark by Hilton hotels will have public spaces for work, eating and socializing. Each will have a free morning bagel, juice and coffee bar. The hotels will have 24-hour retail markets.
Hilton said it has more than 100 deals for Spark hotels in various stages of development.
Spark by Hilton is Hilton’s 18th hotel brand, which includes everything from Waldorf Astoria to Double Tree and Embassy Suites. Hilton has more than doubled its brand portfolio over the last 15 years.
Hilton now has more than 7,000 hotels with 1.2 million rooms in 123 countries and territories.
Like WTOP on Facebook and follow WTOP on Twitter and Instagram to engage in conversation about this article and others.
Get breaking news and daily headlines delivered to your email inbox by signing up here.
© 2023 WTOP. All Rights Reserved. This website is not intended for users located within the European Economic Area.
Stay connected with us on social media platform for instant update click here to join our Twitter, & Facebook
We are now on Telegram. Click here to join our channel (@TechiUpdate) and stay updated with the latest Technology headlines.
For all the latest Travel News Click Here
