Historic East Bay theater gets new operator

The city of Pittsburg has agreed to hire Entertainment Lane Inc. of Salinas to manage and operate the historic downtown California Theatre.

Previously operated by the Pittsburg Arts and Community Foundation,  the 500-seat beaux arts theater at 515 Railroad Ave. has offered a blend of films, theater, comedy, live music and other cultural programming over the years.

The council approved the three-year agreement on a 3-to-1 vote with Mayor Shanelle Scales Preston and Councilwoman Dionne Adams absent. The council also allocated $350,000 for the entertainment company to provide services for the first year, 2023-24, with the city’s Pittsburg Power Company providing the funding.

Kolette Simonton, director of recreation, said the city-run foundation that had operated the theater was short-staffed and the city wanted to find an outside professional company with experience running entertainment venues for its theater, which had added 200 seats in a recent expansion.

Simonton said two groups, including Pittsburg Theatre Company, were interviewed as potential operators, with staff later recommending Entertainment Lane, which has 30 years of experience managing performing arts venues and booking entertainment. The company produced the Festa Italia in downtown Pittsburg last year and currently operates the restored 90-year-old Fox Theatre in Salinas.

Simonton said the city anticipated revenue to be at least $400,000 annually, but profit-sharing would kick in at 20% once the annual gross income hits $650,000.

She added that the consultant will provide all the booking and day-to-day management while the city would cover the anticipated $75,000 in maintenance.

Dianna Schepers of Pittsburg Theatre Company said she supported the city’s choice.

“We’ve been discussing things with Anthony (Lane of Lane Entertainment) and I think we (PTC) are going to be a good fit for him as well as the city to continue our efforts and to provide support to the city at the theater,” she said.

Schepers also thanked the city for allowing the PTC troupe to use the theater in the past year.

“I think it’s helped promote the arts here in the city and many of the patrons are really glad and excited to know that things are going to continue at the theater,” she said.

Wolfgang Croskey, CEO of the Pittsburg Chamber of Commerce, said he was glad the city reached out to the private sector to look for an operator for the city-owned theater.

“I think there’s a lot of wisdom to that,” he said. “There’s the benefit of having somebody who has not only experience, but that has connections and that this is their sole focus, this particular asset, the theater, and making sure that it runs efficiently as well as operates profitably.”

Croskey also suggested the theater would become the downtown’s anchor tenant and would attract people to the downtown and its restaurants.

“So, we definitely support Mr. Lane and his venture in bringing in new and exciting things to the theater,” Croskey said. “We definitely look forward to working with him as a chamber.”