House Heater Artist Noizu Drops “Lost” And Talks The Lowest Point In His Career

Heaters only. That is the embodiment of Noizu’s sound.

The deejay and producer, legally known as Jacob Plant, is renowned for his style in the new wave of house and tech house music. He has produced anthemic records such as “Summer 91,” “More Love” and “Push to Start (feat. No/Me).” Today, April 14, the artist further showcases his ability to create house bangers with “Lost.”

According to the producer, “Lost” was inspired by focusing on club records again and having the track set the dancefloor on fire.

“That record felt like a good in-between [with] songs and vocals,” Plant says. “It suits the dance floor as well so people can dance. It’s not a radio record necessarily.”

Many of the tracks produced by the artist are created in injunction with his wife, Annaca Espach, known as an artist by the name of Annaca. He says having her topline his records is helpful as finding vocals tends to be hard as a producer. He will write a beat or an instrumental, send it to his wife before going on tour and she will have written something over it by the time he returns.

“It’s a really good way of keeping music going while I’m on the road so much,” he says. “She understands what I want a lot of the time, which a lot of other people don’t. It makes the whole process really easy.”

The two are high school sweethearts, having met in grade school when she was a singer and he was producing. Later, the pair were in a band and moved from the UK to Los Angeles together.

His hit song “Summer 91” features her singing, which is his favorite track that he has ever made.

“There’s a hint of nostalgia from the ‘90s rave culture that I grew up with in London,” he says of “Summer 91.” “I was born in 1991 and we made it in the summer, so…I feel like that record is the most of me as a person in one song. It feels like I was always meant to make that record. It just took time to get there, to experience everything to make, and it ended up [going] gold in four countries.”

In addition, Plant also boasts a hot sauce brand aptly named Heaters Only, further showcasing his commitment to his brand as he aims to produce house heaters. He says that hot sauce is the one thing he loves as much as music, which is popular in his hometown of Los Angeles. The multifaceted artist will begin doing cooking videos this year that features recipes for his array of hot sauces. Plant adds that he loves to barbeque, and his ceramic barbeque allows him to smoke meats and cook pizza.

“I’ve been trying everything,” he says. “Some of my friends are vegan in [Los Angeles], so they don’t eat meat. I experiment as much as I can. I’ve been trying to incorporate the hot sauce in all the things I’ve been cooking. Recently some ribs, but instead of doing barbeque ribs I do outsourced ribs, which turned out pretty nice.”

The spiciest hot sauce he has ever tried, he says, is The Death Soul from the Light My Fire hot sauce store in The Grove, adding, “[He] tried the tiniest bit on [his] finger and, honestly, it was the hottest thing [he has] ever experienced.”

The Techne Records label boss says he started the imprint as a way to release his own records. Plant also signs as many burgeoning artists as a can as he aims to bridge the gap between when people are starting out trying to get on major labels and when people are in that in-between stage of signing to renowned imprints.

“One of my missions is to keep that going and keep releasing music and trying to get as many people heard as possible,” he says.

While the producer was initially in a band, he made his way into electronic music when he was 15 years old. This was around the time that deadmau5 and Kaskade were blowing up, and he felt “something big was about to happen with electronic music.” He says that his transition from being in a band to producing electronic music came naturally, as he became more interested in the latter, making it easy to put the guitar down. If he hadn’t gone into making music, though, he says he would have opted to attend a culinary school and work at a restaurant in London.

Plant’s biggest hurdle in life was moving to the United States six years ago because his career was “failing” at that time and he only had enough money to pay for one year of rent. The London-bred producer says he was on an emotional rollercoaster at that time as he didn’t have a direction he wanted to go career-wise, but he knew he had to do something to rescue his métier. He was initially producing big room electronic dance music under Jacob Plant for 10 years, and while he supported Calvin Harris in Las Vegas and opened for Steve Aoki in India, his career suddenly came to a halt. Six years ago he launched his Noizu project, which has indeed proven to be a success.

“That was a low moment, but out of the low moment came a positive,” Plant says. “I think sometimes you have to have those moments to look deep down and really know what you want to do.”