For advertising to be most effective, it’s important to and tailor it to a potential consumer’s interests. The Sponsored pages from Google Searches are relatively effective in this regard, but a little generative AI magic is on the way that will upgrade the whole concept.
In May 2023’s Google Marketing Live, the company addressed the way that Search is going to be enhanced for advertisers. In essence, sponsored ads will learn to adapt to the specific topic searched for, rather than having a more general relation to the topic at hand. Google Ads Help explains, “if a user searches for ‘skin care for dry, sensitive skin,’ your ad will be able to show original, AI-generated headlines that draw from your landing page and are even more relevant to the query, such as ‘Soothe Your Dry, Sensitive Skin.'”
While it may not sound revolutionary, it’s a significant quality of life step for businesses and potential consumers alike. This change currently has a tentative arrival date slated for late 2023.
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