How K-pop label Hybe is using AI to overcome language barriers

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K-pop label Hybe, home to BTS, has released a song by K-pop singer MidNatt in six languages, using AI technology to mix his singing voice with native speakers reading out the lyrics. Above: Chung Wooyong, head of Hybe’s interactive media arm. Photo: Reuters

K-pop label Hybe, home to BTS, has released a song by K-pop singer MidNatt in six languages, using AI technology to mix his singing voice with native speakers reading out the lyrics. Above: Chung Wooyong, head of Hybe’s interactive media arm. Photo: Reuters

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