How luxury Chinese perfumes are riding the ‘China cool’ wave

Virtually every scent line To Summer produces is a sell-out, snapped up by online customers who are captivated by the headily nostalgic fragrances such as osmanthus flower and cedarwood that evoke powerful childhood memories and emotions.Another characteristic that endears buyers is that the scents are created and manufactured in China, carefully crafted to match the specific sensibilities of discerning, affluent, young Chinese consumers.The distinctive whiff of the osmanthus flower in…

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