How to Avoid Spamming When Sending Emails?

You are prepared to send out emails after compiling a sizable list. However, you’re still stranded, unclear of whether they’ll be marked as spam.

So, if you’ve been there, it’s crucial to eliminate any chance of spamming your receivers. If you’re in the same situation as us, stick with us since we’ll explain the solutions to you. But first, let’s take a closer look at some crucial data before we begin answering these questions.

What Is Bulk Emailing?

As the name reveals, bulk emailing is when you send many emails to many recipients. It can be used for legitimate purposes, such as marketing or promoting a product or service, or it can be used for spamming. 

Talking of numbers, one of the reports released by Statista has recently revealed that the global spam volume between 2011-2021 accounted for 45.56% of the total email traffic. As surprising as these numbers are, they also reveal how significant this issue is among existing users.

Top 10 Tips to Avoid Spamming When Sending Emails

Spamming is a significant problem for businesses that send out bulk emails. Not only is it a massive turnoff for customers, but it can also lead to legal action against the company. There are a few things businesses can do to avoid spam when sending emails:

#1 Keep Your Content Optimized 

The first and foremost thing you need to do is keep your content optimized. This means ensuring all your email content is relevant and valuable to your recipients. 

#2 Adhere to the Laws Governing Email Marketing Practices 

In many countries, laws govern email marketing; it is essential to know these before sending out any bulk emails. For example, in the United States, the CAN-SPAM Act of 2003 establishes requirements for commercial messages and sets penalties for violations. In Canada, the Canadian Radio-television and Telecommunications Commission (CRTC) regulates email messaging under the Canadian Anti-Spam Law (CASL).

#3 Conduct Spam Tests Before Sending 

To avoid spamming while sending out bulk emails, it is essential to conduct spam tests before sending. This can be done by setting up a free email account and subscribing to several different email list providers. 

#4 Maintain Email List Hygiene 

If you’re wondering how to avoid spamming when sending emails, one of the most important things you can do here is to maintain good email list hygiene. This means keeping your list clean and up-to-date and removing any invalid or inactive email addresses. To clean your email list, head on to Leadzen.ai and get a verified and comprehensive email list!

#5 Avoid Vague Subject Lines

Check if the subject lines of your current emails sound like they are unintentionally trying to trick people into opening them by using false or misleading information!

#6 Maintain the Right Balance Between Images and Text

When sending a bulk email, it is essential to maintain the right balance between adding images and text. If you add too many images, your email may be considered spam.

#7 Have a Clear Sender’s Address

When finishing off sending bulk emails, remember to include a physical address and contact information in your emails. This way, if someone does mark your email as spam, you’ll still be able to reach them via another method. 

#8 Follow HTML Best Practices

If you want to avoid spamming while sending emails, it is essential to follow HTML best practices such as using a plain-text version of your email as well as an HTML version, making sure that your HTML code is well-formatted, and keeping the email width between 600-800 pixels.

#9 Add a Suitable Unsubscribe Option

Adding an unsubscribe option to your bulk emails helps to avoid spamming by giving recipients the ability to opt out of future messages if they wish to do so. This can also help to improve your sender’s reputation over time.

#10 Proofread Your Emails Before Sending – ALWAYS!

Proofreading your emails before sending them out in bulk can help avoid potential spamming issues. This is because if there are any errors or incorrect information in the email, it is more likely to be caught and flagged as spam by email providers. 

Why Choose Leadzen.ai For Prospecting?

When it comes to prospecting, there are a lot of factors to consider. Especially with bulk emails, you want to ensure that you’re reaching out to the right people, at the right time, with the right message. And you also don’t want to spam anyone in the process.

Leadzen.ai is a tool that can help you with all of those things. It is the world’s most advanced lead prospecting tool, designed to help sales and marketing teams quickly and easily find updated and verified leads for their business. 

There’s no better way to find high-quality, targeted leads than with Leadzen.ai. So why wait? Sign up today and see how much easier lead prospecting can be (of course, without worrying about spamming anyone!)

(Above mentioned article is a Consumer connect initiative, This article does not have journalistic/editorial involvement of IDPL, and IDPL claims no responsibility whatsoever.)