The analytics menu is where you can track all sorts of analytics such as follower growth, video views, profile views, likes, comments, and shares over a specific period (seven to 60 days or a time range of your choice), according to TikTok. This tool is especially useful for spotting trends and patterns when you post your content, so you can recreate them in other videos if they are successful. The analytics page is divided into four sections: overview, content, followers, and a LIVE tab where you can see deeper insights on videos that you host live.
TikTokTo view your analytics and traffic on TikTok, you’ll need to open the app and then follow these steps:
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Go to your profile and tap on the three-line icon in the top right-hand corner of the app.
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Select Creator Tools to see the Analytics tab. If you have a business account, you can also select Business Suite.
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Tap Analytics.
Although you can see video insights through the Content tab in your analytics dashboard, you can also access them right from one of your videos, too. Here’s how:
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Go to the video that you want to see the analytics for.
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Click on the three-dot icon towards the bottom of the page.
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Select Analytics from the menu options.
Once you know how to view this data, you can focus on creating a strategy for your TikTok channel to increase followers, go viral, and make content that your audience wants to see.
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