If you’re eyeing a new car, the colors yellow, orange, purple, red, and green depreciate the lowest, while brown vehicles lose their value 1.2 times faster than the average. “Because yellow vehicles are so novel in the secondhand marketplace, people are willing to pay a premium for them,” adds Brauer. Meanwhile, orange takes second place, while black, gray, white, and silver paint have average depreciation.
On the other hand, jewel tones like green, blue, red, and purple hold their value better than beige, a neutral color that depreciates a few notches above average. “Although the term ‘beige’ has become synonymous with boring, it encompasses a spectrum of hues from off-white to a light brown and stands out in a parking lot while still being a neutral color,” said Brauer.
Of course, this means that limited-edition vehicles like the Mazda MX-5 30th Anniversary Edition, sold in an exclusive “Racing Orange” paint, or the Toyota GR86 Special Edition in Solar Shift Orange, will typically come with higher prices in the used car market than whites, blacks, or grays.
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