Huda Beauty’s iconic Liquid Matte Lipstick has just been relaunched bigger and better

Rating: 7/10

Saffy Altmeyer-Ennis, Conde Nast’s Events Manager

Shade: Miss America

Liquid Matte Lipstick. Three words that I’ve never quite understood the hype behind, but then again I am a girl who loves a bit of gloss. So when Huda’s new and improved version was delivered, I wasn’t quite sure what to expect. Firstly, wow, what a shade range, it was hard to pick a favourite. Having a new love for red lipstick, I decided to try Miss America, an intense red that truly packs a punch. The first thing I noticed when opening it was the scent… the only way I can describe it is malibu and coke, a stark reminder of my early university days.

The first application proved why the OG of this product was so adored. The texture is very creamy and quick to apply and glides on thinly which helps the staying power. Once dry, my lips felt so soft I forgot I was even wearing matte lipstick, which is always a pro for me. The only downside is when applying this you do need to be very careful, as when Huda says this is streak proof, and lasts for 8 hours, they truly mean that (so have q-tips on hand if you’re slightly messy applier like me!). 

Rating: 8/10

Elle Turner, GLAMOUR’s Beauty Editor

Shade: Icon

If you’re a fan of the OG Huda Matte Lipsticks, don’t fret, the new-gen is just as iconic as ever. The updated formula is vegan friendly, feels lighter than before and the additional ingredients (such as olive oil and vitamin E) make it a little more moisturising. 

The pigment is outstanding and the staying power is really impressive, my only con is it’s a little tricky and messy to apply, but it’s worth the effort as the finish is stunning. Plus, when I can’t be bothered to apply it with precision, I dot a little in the centre of my lips and blend it out for a more diffused look that’s super low maintenance.

For more from Glamour UK Beauty & Entertainment Assistant Shei Mamona, follow her on Instagram @sheimamona