Let’s face it: Finding a swimsuit that fits and feels good is no easy feat. Whether prepping for a Mediterranean sabbatical or simply stocking your wardrobe for the summer season, identifying a one-piece wonder or trend-setting tankini that will last in your rotation is akin to finding a needle in a haystack. There are a lot of options, and until the suit is actually on your body, it’s hard to know if the fabric and fit are right. That’s why we did the sifting for you.
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Crafted by true swimsuit specialists, from Brazilian bikini connoisseurs to Australian designers seeking size-inclusive options, the below emerging brands prioritize fit, form, and function. Each line, from new-to-the-scene labels to decades-old maillot mavens, takes a specific stance on swimwear and offers something unique, such as sustainably-sourced, small-batch styles and statement-making silhouettes. Discover our edit of go-to swim brands to know and be the first to sport these suits this summer. Let’s dive in.
This sustainable swimwear company was founded in 2018 by two true fashion veterans: Lauren Arapage, former press officer for Stella McCartney, and Joshua Shaub, former buying director for Moda Operandi. With a shared love for a laid-back California lifestyle and the sophistication of New York City, the founders married a low-impact sensibility and elevated design ethos to create swimwear that stands the test of time. Here are a few favorite suits to snag from the emerging label.
A Britain-based brand, Aexae was founded in 2015 by Amelia Perez, an Australian-born, Brazilian Spanish designer. Perez, who has an appreciation for quality fabrics and minimalist design, launched her label with the intention of creating versatile pieces that can be worn separately or together. Each piece in her swimwear collection is a reflection of a slow and intentional design philosophy. Discover a range of silhouettes that are sure to stay in style season after season.
Nigerian designer Andrea Dumebi Iyamah founded her namesake brand in 2011. Inspired by nature, modern femininity, and her own African heritage, the designer’s statement-making suits have been spotted on Michelle Obama, Kate Hudson, and Gabrielle Union, to name a few notable trendsetters. The brand’s focus on textures and patterns is apparent in the details—the cuts, prints, and fit—of each suit.
Founded by Bulgarian sister duo, Sandra and Karla, this swim and apparel label takes a sustainable approach to design by way of small-batch production, waste minimization, and meeting material certifications. With a particular love for an ivory and black color palette, the two founders integrated their love for neutral hues and an occasional pop of color into their swimwear label. From statement-making one-pieces to one-shoulder separate sets, this brand has the essentials.
Using recycled and biodegradable fabrics, Ziah seeks to empower its wearer through thoughtful silhouettes and quality textiles. Founded in 2015 by designer Erika Toscano, this swimwear label champions sustainable production practices and timeless style. From the balconette one-piece suit to the fine-strap triangle bikini, the collection’s range of suits represents classic swimwear with a twist.
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Made in Milan, Masarà’s designers seek to eliminate waste, maximize comfort, and maintain a cool ease with their swimwear collection. Each suit comes in a solid color, such as Chocolate Brown or Cherry Blossom Pink, and a silhouette that’s sure to flatter, such as the Bambi Bandeau or Niki One Piece. All you have to do is pick the shape and shade you love the most, et voilà, you’re off to poolside bliss.
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A Melbourne-based brand, Form and Fold was founded in 2017 by designers Carly Warson and Stephanie Korn with the mission of providing functional swimwear for D+ women. Their swimwear silhouettes are crafted to liberate and empower by way of more fun, cutting-edge style options for women with larger cup sizes. With a wide range of silhouettes and a refined color palette, Form and Fold’s collection offers every style under the sun.
A Rio-based swimwear brand that celebrates vibrant colors and silhouettes that stand the test of time, this Brazilian brand uses quality lycra fabric crafted with UV50+ protection. Founded in 2015 by designer Marcella Franklin, the company was created to provide women with comfort, ease, and mobility—three things that are hard to come by in the swimwear department.
Not only is this new swimwear label environmentally responsible (their products meet sustainability certifications and are manufactured ethically), but also, the Australian brand brings a ’50s and ’60s-inspired lens to the swimwear mix. With a focus on intentionality and timelessness, Posse puts forth styles that are sure to last in your wardrobe season after season.
Named after an island in the Venetian lagoon where the brand was founded, Lido is an Italian brand. Every suit is made by Italian artisans, who use super fast-dry fabrics to create swimwear that is fashionable and functional (yes, that’s actually possible). The brand’s palette includes the perfect pink, blue, and green in addition to a timeless black, white, and brown option. Choose the shade and silhouette that suits you, and you’re set.
A Central Saint Martins graduate, EVARAE founder Georgia Thompson founded her swimwear company with one intention: creating pieces that people feel good wearing. Launched in 2016, the brand minimizes its environmental impact by producing in small batches and using ethically-made materials. With an array of silhouettes, including belted one-pieces and halter-top bikinis, EVARAE has something in store for every style.
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